Tips to know when creating and communicating a vision:
• Take into consideration the company, its culture, and its people
• Utilize the strength of a team
• Review both facts and dreams; understand the present as well as the desired future
• Keep it simple and easy to understand
• Keep it general enough to allow flexibility
• Use stories, analogies, metaphors, and examples to create a clear vision
• Model the desired behavior
• Communicate the vision often and in many different ways
• Listen to others’ input and feedback
Pitfalls to avoid when creating and communicating a vision:
• Don’t disregard the company’s people and purpose
• Don’t do it alone
• Don’t disregard hard facts and brutal realities
• Don’t make it long and complicated
• Don’t make it too rigid
• Don’t have the “do as I say, not as I do” attitude
• Don’t under-communicate the vision
• Don’t ignore others’ feedback
